Vanity Purchases Are All About Image Even in a Recession
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Vanity Purchases Are All About Image Even in a Recession

Posted Jul 30 2010 by Don Gaconnet in Business Marketing News with Comments Off

Men's Jewelry: A Recession-Proof Luxury (Time)

Men and High-End JewelryVanity purchases occur when a customer buys a product with the intention of using it to enhance or support their perceived personality or, as we call it in the Consumer Buying Behavior tutorial, their self concept. The most well known example of this is the personalized license plate, though many other products also fall into this category such as designer clothing, sports cars, housing and jewelry. From this short list, it is pretty clear vanity purchases skew

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Category: Business Marketing News

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